Creating A Relation With The Community Around Your Business
The community where this company is situated is extremely important. The success or failure of this company is depended on the community goodwill. There can be significant negative effect on any unpleasant reaction from the public concerning the business. It will be very difficult for you to run the business in a hostile environment. Try and be on good books with this community all the time. There are a number of ways that your company can improve and ensure good relations with the community.
The first thing is you need to empower people in the community. You need to allocate a number of jobs to the locals. It will make them feel that they are part of the company. This ownership feeling will make them feel that they need to protect the business at all times. It will create an initiative in them to create a good environment for you to function in. They will inform you on everything happening in the community.
You can get to their hearts by offering sponsorships. It will give the community more in helping them out. The community can select students who need more help to learn. You can select those students who top their class and support them. Other activities that are not educational can be sponsored. You sponsor sporting events, you can sponsor community events like church fundraising functions.
You can form collaborations with other companies can offer charity to this community. You can have marathons where the proceeds go to providing vital amenities that are needed in the community. You can seek partnership with other institutions and do projects that are long term like drilling boreholes that will offer gain to them for a long period of time. These projects should be done regularly. It keeps making your impact fresh each time in their minds. The leaders your location are very significant and you must be close to them. Remember that people will listen and believe in what their leaders say. Consult and form a bond with formal and also informal leaders.
Communication is used everywhere and is fundamental. Great communication must be build between the business and the community at large. Select a number of representatives who will be your contact people to the community.Hold public participation to projects that will have direct impact on the community. This communication shows empathy which will be of help to the company. Make this relationships when your business is at its initial stages.This creates a good image of your concerns from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.